Monday, December 29, 2008

Saturday, December 6, 2008

The Art of Mocking

There is something inherently tedious about making a mock up. It's really nothing but monkey work that no one ultimately appreciates because they're busy trying to tear it apart.

Which is good, you want them to tear it apart. Rip it limb from limb so that they can find all the flaws. It's just really hard because you spent a lot of time on it.

Firestorm Ink's Fan Box